Standard plan
· Leads & bookings
Standard Plan — Full Details
Turn your chatbot into an always-on member of your sales team. The Standard Plan answers FAQs, captures leads, books calls, and gives you monthly insights into what visitors want.
£499 setup ·
£29/mo optimisation
What you get in Standard
Everything in Lite, plus the tools to turn conversations into leads and bookings.
- Everything in Lite — installed, trained, up to 60 FAQs/docs.
- Lead capture in chat — collect name, email, phone.
- In-chat Calendly booking — seamless call scheduling.
- Monthly analytics email — see trends & top questions.
- Ongoing optimisation each month to keep replies sharp.
Lead machine
Call bookings
Monthly insights
How billing works
Like Lite, you pay nothing upfront. We install first — you pay only once it’s live.
- You confirm Standard and share your site + FAQs.
- We install your assistant with lead capture + Calendly.
- Once live, we send your £499 setup invoice.
- We also begin monthly £29 optimisation invoices.
- All invoices are payable via bank transfer in 7 days.
Cancel monthly optimisation anytime — the bot keeps running.
Standard setup process
More detailed than Lite — designed for lead generation:
- Discovery — your offers, ideal leads, booking flow.
- Build & training — lead capture and booking logic.
- Launch — your assistant goes live.
- First optimisation — polish based on early usage.
- Monthly updates — analytics + adjustments.
Lite vs Standard
Here’s how Standard builds on Lite:
Feature
Lite
Standard
Price
£169
£499 + £29/mo
Max FAQs
10
60
Lead capture
No
Yes
In-chat booking
No
Yes
Monthly analytics
No
Yes
Best for
Simple sites
Lead-focused teams
Standard Plan FAQs
Do I pay anything upfront?
No. You only pay after your assistant is installed and live.
Can I downgrade to Lite?
Yes — downgrade any time. Your bot will then run in answer-only mode.
Where do my leads go?
Straight to your inbox. If you use a CRM, we can discuss routing options.
Is the bot GDPR-friendly?
Yes — your assistant only uses approved content and respects cookie settings.
What does monthly optimisation include?
Monthly analytics, training updates, and improvements to accuracy.